![]() Therefore, to successfully market or deliver information in South Korea, it is very helpful to use the Naver site.Īdvantage: Naver 3. The influencer function is to allow experts and influential people from various fields to rise to the top when people search the keywords. ![]() Recently, it introduced a new system called ‘influencer’, contributing to the development of search engine activation. Therefore, users can easily access the information they want. The Naver app breaks down the main screen into various categories, including news, entertainment, shopping, sports, and movies. Naver had about four times more users than Daum, which is operated by Kakao. Google is the most popular portal site in the world, but Naver is the most popular portal site in South Korea. It not only dominates Line in South Korea but also other messaging apps like WeChat and Whatsapp.Īdvantage: Kakao 2. But if you want to talk comfortably with Koreans, you will need KakaoTalk. In countries other than South Korea, the use of “Line” is higher, especially in Japan. KakaoTalk users used it for about 24 days a month compared to Line users who used it 18 days a month. Differences have been revealed not only in the number of application users but also in the hours of use. In some online shopping malls, users can sign up in just five seconds with a KakaoTalk account. They include banking services (KakaoPay) and public transportation services that Koreans use the most in real life. The reason why KakaoTalk is so popular is that there are many connected services and convenient functions. The messenger application that Koreans use the most is “ KakaoTalk.” Therefore, in the messenger sector, “Kakao Talk” was much higher in usage than Naver’s “LINE.” However, in Japan, Line is the most popular messaging app. Here is the comparison of app usage by category. The usage of apps operated by Kakao and Naver varies by sector. 1 Internet search portal, and “Line,” a global mobile messenger. It provides services such as “ Naver,” Korea’s No. Meanwhile, Naver is making a huge profit through advertising, business platform, IT platform, content service, Line, and other platform businesses based on Internet services. It also offers games, music, webtoons, video content, and IP business. They are offering new benefits to users through various life-friendly platform services such as messenger, portals, commerce, mobility, and tech. Kakao is showing the synergy in various business sectors within the mobile ecosystem centered on Kakao Talk, Korea’s No. Additionally, Line is used more globally since Kakaotalk is only available to those who reside in South Korea.Naver vs Kakao, the ultimate showdown! Both Kakao and Naver are among the largest companies in South Korea. Line, on the other hand, focuses primarily on communication services like texting and calling. KakaoTaxi functions similarly to Uber and can build credit towards your KakaoBank. Similar to KakaoBank, Kakaotalk has its own taxi service, “KakaoTaxi”. For example, Kakaotalk has its own bank, “KakaoBank”, which consumers can track and utilize their bank accounts from the Kakaotalk app. Although these platforms’ main utility is communication, Kakaotalk provides services like banking and transportation. Kakaotalk and Line platforms both function as communication apps. One successful Line Friends campaign was launching “BT21”, a collection with the global and popular K-Pop band, BTS. Similar to Kakao Friends, Line Friends utilizes emoticons to promote their app and services. Even outside the digital sphere, Kakao Friends has a collection of children's books to promote their app and services. These emoticons are featured all throughout Kakaotalk and Line’s platforms. Kakaotalk’s emoticons are called “Kakao Friends”, and Line’s emoticons are called “Line Friends”. Although both platforms originated from Korean companies, Line is predominantly used in Japan and other East Asian countries like China, and Kakaotalk is predominantly used in South Korea.īoth Kakaotalk and Line focus their marketing strategy on their emoticons. Line, on the other hand, was created by a Japanese subsidiary of the Korean company, “Naver”. Daum Kakao was rebranded in 2015 to what we now know as Kakaotalk. Initially labeled “Daum Kakao”, Kakaotalk was a merger platform with another South Korean digital company, Daum Communications. Kakaotalk and Line are platforms that both originate from East Asia. Although these platforms are similar and impactful in many ways, they are different in their country of origin, marketing strategy, and functionality. Ranging from messaging, games, and even banking and transportation, both of these platforms have a huge impact on Asia’s development in the media industry. “Line friends” and “Kakaotalk” are Asia’s two biggest players in the world of digital entertainment.
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